The Magic of Social Media
I love magic. Whether it’s the fantasy worlds of my favorite writers or the stage magic of great magicians or little boys practicing the tricks that came in their Christmas stockings, I just love magic. Recently, my favorite magicians have been doing a great job of demonstrating just how powerful social media can be — and how they can magically create a huge global audience for themselves and their art by combining traditional stagecraft and modern technology.
I’d argue that it’s Penn and Teller, who turn everyone in the audience into social ambassadors who do far more than check in on Foursquare when they first arrive at the theatre. And they use more than a simple website. ...
I’ve only met Jeff McBride face to face a handful of times, but if I walk up to him at a show anywhere in the world, I get a hug and a hearty, “Nice to see you again, Deb!” His website Facebook page, Twitter feed, and monthly newsletter are on my short list of things to read within a few hours of the time they’re published. ...
READ MORE AT Deb McAlister's blog Marketing Where Technology Intersects Life
http://debmcalister.com/2013/01/13/the-magic-of-social-media/
